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Don't forget who the audience is for games. Mostly young males... Sexually repressed young males. For many of them it's as close to a vagina they've been since they were born. There are booth-dudes as well and I don't see anyone getting upset over that.
1) Objectifying women
2) Furthering the stereotype that gamers are fat, unliked, greasy, sexually charged men.
2) The silhouette in the add actually looks pretty healthy!
Finally... it's not just ANY game they're promoting with this contest. I hope the irony wasn't lost on you that they are promoting Dante's Inferno... I actually can't think of a better contest for it.
Then again, maybe you're right on track since the first act of Dante's Divine Comedy (Inferno) describes the recognition and rejection of sin. You're definitely rejecting this contest! :P
1) If they're asking people to go around and take lust filled pictures with booth babes that ARE NOT EVEN THEIR OWN then any models who work for the other companies are subject to this as well, without prior knowledge. You're basically saying "she was asking for it because of what she was wearing." Promoting sexual harassment is never appropriate, regardless what GAME they're marketing for....
And I fail to see how this contest objectifies them any more than they have been since the existence of gaming, automobile, and dozens of other types of conferences for decades..
And again you're assuming the worst. First, you assume they won't have foreknowledge of this contest. Maybe they'll have to sign a consent form or something.
Second, how many people do you think are going to walk up and take "lustful" pics without asking the models first? That's a quick way to get tossed out and anyone with a tenth of a brain wouldn't even attempt it.
How is it a bad thing if some guy or girl walks up to them and asks, "Hey, there's a contest going on asking us to take photos with booth babes. Are you comfortable with that?"
It is just like the difference between going to a burlesque show as a spectator, or reaching out and touching them during the show. Booth babes aren't there to be touched.
I am against the whole concept of booth babes ENTIRELY. However, this particular marketing campaign is worse off because it crosses a border between models.
And trust me, you say anyone without half a brain wouldn't attempt that - I think you're underestimating the amount of stupidity that people have. There's a reason they had to have legal clauses about sexual harassment in there - because chances are it's going to happen.
It's not "Take photos with booth babes". It's "commit acts of lust with booth babes and catch it on camera."
I look at the poster and see two separate lines and you seem to be combining them.
1) Commit acts of lust
2) Take photos with us or any booth babe
http://dictionary.reference.com/browse/lust
Lust is defined as a desire (internal) not an action (external). I realize where you're coming from in that some morons may try and get away with more than the contest actually directs based on the muddy presentation of it all.
And yeah, I guess I'm giving people more credit than they may be worth. I just don't think we'll see any lawsuits coming out of this... Maybe I'm being optimistic but I'm sure any lewd images coming out of this contest will be 100% consensual.
I'm hoping that a few attendees get kicked out, and a few more lawsuits get filed because of this. Just because a woman is being employed as a human eye-catch doesn't mean she should have to put up with being pawed. In the immediate, it's the venue providers and organizers who need a swift boot or threat to their livelihood, in order to get the boom lowered on EA.
They are being paid to PROMOTE. They should be more than happy to snap off a couple pics and chat with people.
No one is jumping to conclusions here - we're looking out for gender equality and the safety of women. Someone has to...
To me, lust is an internal human process, not an external one. It's the thought, not the action. When they say, "commit acts of lust," I take it as, "think lustful things about booth babes." I think many, if not most guys at these shows were going to do that regardless of a contest's instruction...
And to be quite honest, I think of this entire thing as hilarious because it's clearly marketing a video game based on sin. Lust is a sin. They're basically, telling you to commit a sin. Sounds like this will cause a ruckus with the religious folks too, not just the feminists. And because you're being overly defensive today, I don't say that in a mean way. :P
If they wanted to generate controversy and hype, they got it.
Cons need more booth hunks to even the score, because booth babes are really never going to go away. Sex has been selling for thousands of years, it would take the annihilation of the human race to get it to stop now.
But interestingly, at which point do we call humans complete idiots incapable of being responsible for their own actions. Sad innit?
It's even crazier than you know, because the contest's official rules actually contradict the basic presentation that most people will know it by. Rule #4 actually forbids "depicting or mentioning sex" or anything "inappropriate" in the submissions. It's ludicrous. I said a little more about it over at Kill Ten Rats' post.
So why don't you change the title of this article?
It took me a second, but I read the poster the same way as snafzg there: The actual instructions are to "take a picture with a (any) booth babe" -- as in, what half of the attendees would be doing anyway -- and use it as your submission form to the contest. They're defining taking your picture with models as an act of lust. I unfortunately won't argue that there are knuckle-draggers out there that will read that entirely wrong, but I wouldn't expect most attendees to have the gall to reach out and touch a real woman in that manner.
All publicity being good publicity, I'm sure EA doesn't quite care, and there's no love lost between myself and that company. But I see this as more harmless than it's being decried for, as they're only asking people to take pictures with the women, not perform lustful acts with them (i.e. take photographic proof of sexual harassment). I'm sure one or two brave/egotistical guys will ask for a pose, but I'd actually expect a quick-witted girl gamer to walk away with the best picture of the contest.